What is Content Marketing?
- RM Downey
- On December 4, 2012
Just like Social Media in the late 2000′s, Content Marketing is the Marketing Buzz word of the 2010′s. Content Marketing is starting to morph into the larger term encompassing Social Media, Blogging, Online advertising and other forms of Digital marketing.
Content Marketing is essentially the creation and sharing of content to build brand awareness, interest and loyalty. Many Marketing professionals refer to Content marketing as both the oldest AND newest form of Marketing.
Telling a story through creating content to a potential customer has been in practice since the dawn of the Marketing industry. Now people are starting to pull away from focusing so much on a Social Media strategy and more of a focus on the larger Content strategy that encompasses SEO, Social Media, Blogging, Print, Video and other forms of media.
For Business owners who want to go beyond the “Fluffy” feel good Social theory and want to know how to get leads and sales, Content marketing has been proven to be the real deal.
In this Video, the experts at ClickTecs give you an overview of “What is Content Marketing?”, How Content Marketing relates to other Marketing efforts such as Social Media, SEO and Advertising and Optimizing for your Content Marketing Strategy.
Recent PPC Changes & How They Affect You... January 21, 2011 | RM Downey
What Are QR Codes & How Do I Use Them For Marketing?... March 6, 2012 | RM Downey
How To Track A Social Media Broadcast In Google Analytics... October 22, 2010 | RM Downey
How To Grow Your Business With Content June 9, 2011 | RM Downey
Quick & Easy Social Login to Comment:
June 18, 2013
June 14, 2013
June 14, 2013
June 12, 2013
June 11, 2013
June 4, 2013
April 22, 2013